The Sniff & Shift Menu: A Guide to Our Single-Ingredient Freeze-Dried Treats
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One of the most common questions we get at events is simple: "So what should I get for my dog?" With 15+ menu items and counting, we get it — the lineup keeps growing. So here's your full tour of the Sniff & Shift menu, organized by our "divisions," with help picking the right single-ingredient treat for your co-pilot.
The Sniff & Shift Philosophy
Almost everything we make follows one rule: keep it simple. Our treats are freeze-dried, usually single-ingredient, and locally sourced when possible. Freeze-drying removes moisture without high heat, preserving nutrients and that real-meat aroma, while single-ingredient recipes mean you always know exactly what your dog is eating. Want the whole lineup in one place? Browse The Garage (our shop-all collection).
Performance Fuel: The Dog Treat Core
Our flagship dog collection is where the staples live — explore it all in Performance Fuel.
Red Meat & Organ
- Beef Liver: our best seller. Nutrient-dense, single-ingredient, and a training-day MVP.
- Beef Tripe: funky-smelling but wildly popular, a raw-feeding favorite.
- Beef Heart: lean, taurine-rich muscle meat, a true nutrient powerhouse.
Natural Chews
- Chicken Feet: nature's toothbrush — a crunchy dental-friendly chew.
- Duck Necks & Duck Feet: longer-lasting air-dried chews.
Seafood: Omega-Rich Favorites
Fish treats are packed with omega-3 fatty acids that support skin and coat health — and dogs (and cats) go wild for them.
- Whole Sardines: omega-rich and great for dogs and cats.
- Wild Pink Salmon: a lean, flavorful novel protein.
- Blue-Lipped Mussels: a newer drop and a standout — green/blue-lipped mussels are naturally associated with joint support. The team at PetMD covers why they're a popular functional treat.
- Shrimp, Scallops & Minnows: crunchy, protein-rich seafood bites.
- Captain's Catch Seafood Medley: a mixed bag for the seafood-loving pup.
The Exotic Collection: Limited-Edition Adventures
For the pup who's tried everything, our Exotic Collection brings limited-edition proteins and novel options — think whole quail eggs, frog legs, baby octopus, and wild-caught anchovies. Novel proteins can be a great option for dogs who need variety or rotation.
Hybrid & Electric: Treats for Cats Too
Co-pilots come in all species. Our Hybrid Division features treats for dogs and cats, while the Electric Division is a cat-specific lineup. Many of our fish treats are naturally cat-approved.
How to Choose the Right Treat
- For training: reach for beef liver — tiny, aromatic, high-value.
- For dental support: chicken feet and other natural chews.
- For skin & coat: omega-rich fish like sardines and salmon.
- For picky eaters: start simple with single proteins and see what lands.
- For variety lovers: the Exotic Collection or a Modified Monthly box.
Still not sure? The Sample Pack lets your dog vote, and our feeding guide helps with amounts.
Frequently Asked Questions
What does single-ingredient mean?
Exactly one ingredient — the protein or produce named on the bag, with nothing added. No fillers, colors, or artificial preservatives.
Which treat is best for a picky dog?
Beef liver is our most reliable picky-pup converter, but the Sample Pack is the best way to find your dog's favorite.
Can cats eat these treats?
Many of our fish treats are labeled for cats and dogs. See the cat collection for feline-focused picks.
How often do you add new treats?
Often! We're always testing new single-ingredient and limited-edition drops — follow along or check the Exotic Collection for the latest.
Find Your Co-Pilot's Favorite
Whether your dog is a liver loyalist, a seafood fanatic, or an adventurous eater who wants to try it all, there's a single-ingredient treat here with their name on it. Explore the full menu in The Garage, or start with a Sample Pack and let the taste test begin.
Sources: PetMD – Green-Lipped Mussels for Dogs; American Kennel Club – Dog Nutrition