Every journey starts with a spark,and for us, that spark is Ella

Every journey starts with a spark,and for us, that spark is Ella. She’s the heart behind every treat, every road trip, every idea.What started as a dream to give her the best has grown into something bigger,for all the dogs (and cats) out there who deserve better. Sniff & Shift wouldn’t exist without her. And the best part? She’s been with us every step,and every mile,of the way. Here’s to purpose, passion, and one very special pup.

Posted to Instagram on March 26, 2025 as a reel. See the original on @sniffandshift, where Ella and the crew post between events.

Ride along with the crew: freeze-dried dog treats and treat bundles are where the road usually ends up.