A 1.5 ounce bag of Sniff and Shift freeze-dried raw shrimp, the threshold rate treat in the counter conditioning kit

Treats for Reactive Dogs: What Goes in the Pouch

Counter-conditioning runs on distance, and distance runs on whether your dog will still take food at that distance. Treats for reactive dogs therefore have exactly one specification: the dog must eat them with the trigger in sight, which rules out almost everything the dog thinks of as ordinary. This kit is an everyday treat for the warm-up, one reward strong enough to work at the threshold, and a pouch you can open without breaking eye contact with the street. Our guide to counter-conditioning with treats is the method; this page is the shopping list. The bundle guides have the rest.

Eating is the measurement, not the reward

Most handlers treat food as the payment. In this work it is also the instrument. A dog that takes a treat is under threshold; a dog that spits it out or ignores it has gone over, and no amount of patience at that distance is going to help.

Which means the treat has to be good enough that refusing it means something. An ordinary biscuit gets refused for ordinary reasons and tells you nothing.

Two rates and somewhere to keep them apart

Our Freeze-Dried Cheddar Cheese Bites are the warm-up and the walk home. Single ingredient cheddar, freeze-dried in small batches in Malvern, Pennsylvania, in one 8 ounce bag. Cheddar is the only treat we make that is not meat or fish, which is useful here because it is a different category from the top rate rather than a weaker version of it. Use it on the quiet stretch before you get anywhere near a trigger, and use it to check the dog is taking food at all before you commit to a spot.

Our Freeze-Dried Raw Shrimp is the threshold rate. Whole raw shrimp and nothing else, a 1.5 ounce bag, guaranteed analysis 71 percent crude protein and 3 percent crude fat, which makes it the leanest of our high value options. It holds a firm curl rather than flaking, so it survives being carried in a closed bag for a walk without turning to crumbs. This is the bag that only comes out when the trigger is visible.

Colie is the pouch, and the reason it is here rather than a plain treat bag is the second compartment. Pink Papyrus Co. builds it as a waste bag holder and treat pouch in one, in one size, with space for keys and cards in a hands-free design. Keeping shrimp in a closed bag inside it, separate from loose cheddar, is what stops the two rates becoming one. Pink Papyrus Co. items are sold and shipped by Pink Papyrus Co. through Shopify Collective and arrive separately.

Why there is no head collar or muzzle here

Both come up constantly in reactivity conversations and neither is in this kit. Equipment of that kind has to be fitted to the individual dog and introduced over weeks, and selling it as part of a treat bundle would skip the part that matters. This kit covers the food side only, which is the part that is the same for every dog doing this work.

Working a session around the threshold

Find your distance before you need it. Stand where the dog can see the thing, offer cheddar, and if the dog eats, you are close enough to work and far enough to be under threshold. If it will not eat, move back until it will, and that spot is today's starting line.

Pay shrimp every time the trigger appears. Not for looking at you, not for sitting. The sequence is trigger appears, shrimp arrives, and the order of those two is the whole exercise.

Keep sessions short. Two or three minutes is plenty, and stopping while the dog is still eating readily is better than pushing until it stops. Then walk somewhere boring and go back to cheddar.

Do not close the distance because it went well twice. Distance comes down over weeks, and the fastest way to lose two weeks of work is to try the near side of the road on a good day.

Two bags rather than a pocket of whatever is left

The common setup is a pocket of mixed treats, which means the dog has no way to tell the good news from the ordinary, and you have no way to read a refusal. Two clearly separated rates give you a working measurement on every walk, and both bags here are dry, so the pouch does not need washing out mid week. If you want the underlying reasoning rather than the shopping list, why we train with treats covers it, and the wider training hub collects the rest of our training writing.

A paperback training guide is offered alongside this kit as an add, and the chapter worth having is the one on marker timing, since a late marker at threshold distance is worse than no marker at all. Books by splitShops items are sold and shipped by Books by splitShops through Shopify Collective and arrive separately.

What owners of reactive dogs ask us

Three that come up more than any others at the counter.

My dog takes the treat but still lunges afterwards. Is that progress?

It can be. Taking food at all means you found a workable distance. Lunging after suggests the trigger got closer during the exchange, which usually means a bigger starting gap rather than a different treat.

Can I use the high value bag for anything else?

Better not to, at least for the first couple of months. Its value comes from being tied to one situation, and spending it on recall practice in the garden quietly drains it.

How much shrimp does a session use?

Less than people expect, because a session is minutes rather than an hour. A 1.5 ounce bag covers two weeks of short sessions for most dogs. If shrimp is not the one your dog rates highest, browse the alternatives on Explore or across our freeze-dried dog treats.

Related guides

Three kits that share the same two rate approach on easier problems. All of them are on the training cluster page.

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Reactive Dog Counter-Conditioning Kit: What to Put In It

Two treat values and a pouch, set up for fifty short name repetitions a day in the kitchen.

  • Training Reward

    Freeze-Dried Cheddar Cheese Dog Treats

    The everyday marker treat for name response indoors.

    $15.00

    In stock

  • High Value Reward

    Freeze-Dried Shrimp Treats for Dogs & Cats: Single Ingredient

    Shrimp is the payday when the puppy turns away from something interesting.

    $20.00

    In stock

  • Pouch

    Colie Waste Bag Holder & Treat Pouch

    A small pouch that lives on the counter and comes with you to the yard.

    $25.00$32.00

    In stock

Add ons

Sniff and Shift treats ship from our kitchen in Malvern, Pennsylvania. Pink Papyrus Co. items are sold and shipped by Pink Papyrus Co. through Shopify Collective, not made or shipped by Sniff and Shift. It arrives separately. Books by splitShops items are sold and shipped by Books by splitShops through Shopify Collective, not made or shipped by Sniff and Shift. It arrives separately.

Ships separately from Pink Papyrus Co.

Both treats are dry and crumble cleanly; no refrigeration needed. Keep sessions under two minutes and stop before the puppy quits.

Kit subtotal $60.00

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