Purina ONE True Instinct with a Blend of Real Turkey & Venison (Adult, Dry)

Ingredients (verbatim, per manufacturer product page): Turkey, Chicken Meal, Soybean Meal, Beef Fat Preserved With Mixed-Tocopherols, Whole Grain Wheat, Whole Grain Corn, Corn Protein Meal, Soy Flour, Corn Germ Meal, Glycerin, Venison, Natural Flavors, Oat Meal, Salt, Mono And Dicalcium Phosphate, Calcium Carbonate, Vitamin E Supplement, Niacin (Vitamin B-3), Thiamine Mononitrate (Vitamin B-1), Calcium Pantothenate (Vitamin B-5), Vitamin A Supplement, Riboflavin Supplement (Vitamin B-2), Vitamin B-12 Supplement, Pyridoxine Hydrochloride (Vitamin B-6), Folic Acid (Vitamin B-9), Menadione Sodium Bisulfite Complex (Vitamin K), Biotin (Vitamin B-7), Vitamin D-3 Supplement, Potassium Chloride, Zinc Sulfate, Ferrous Sulfate, Manganese Sulfate, Copper Sulfate, Calcium Iodate, Sodium Selenite, Choline Chloride, Malted Barley Extract.

Guaranteed analysis (as fed, per manufacturer): Crude Protein (min) 30.0%, Crude Fat (min) 17.0%, Crude Fiber (max) 14.0%, Moisture (max) 12.0%, Linoleic Acid (min) 1.6%, Calcium (min) 1.0%, Phosphorus (min) 0.8%, Glucosamine* (min) 350 mg/kg, Omega-6 Fatty Acids* (min) 1.7% (*not recognized as essential nutrients by the AAFCO Dog Food Nutrient Profiles). Energy 365 kcal calculated metabolizable energy per cup. AAFCO: Animal feeding tests using AAFCO procedures substantiate that Purina ONE True Instinct With A Blend Of Real Turkey & Venison provides complete and balanced nutrition for maintenance of adult dogs (per manufacturer). Turkey is the first ingredient.

This is a dry kibble recipe from the True Instinct line, which the manufacturer positions around a higher protein guarantee and a shorter list of named proteins than the standard Purina ONE lineup. The first five ingredients are turkey, chicken meal, soybean meal, beef fat preserved with mixed tocopherols and whole grain wheat, weighed before cooking, with venison appearing further down the list as a secondary named protein rather than the lead ingredient its billing in the product name might suggest. The manufacturer states the recipe is made without poultry by-product meal, artificial flavors or preservatives, a formulation detail rather than a sourcing claim, and it is formulated for adult dogs. Bags run from 2.8 lb up to 40 lb, covering both trial sizes and a household bag. The feeding table runs from about a half cup a day for a 3 to 12 lb dog up to four and three quarter cups plus a third of a cup per additional 10 lb for dogs over 100 lb. Sniff and Shift makes single ingredient freeze dried treats, which are treats rather than meals, and they pair with any complete diet on this list.

Consolidated from publicly available manufacturer information (link above), compiled Sep 18, 2026. Not tested or evaluated by Sniff and Shift. Not medical advice, verify on current packaging and consult your veterinarian.

Source: Purina ONE product page (purina.com). Figures are the maker's published values; check the bag for the current label.

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