Zignature Inception Chicken Meal Recipe (Puppy, Dry)

Ingredients (verbatim, per manufacturer product page): Chicken Meal, Oats, Barley, Milo, Chicken Fat (Preserved with Mixed Tocopherols), Natural Flavor, Salmon Oil, Potassium Chloride, Salt, Vitamins (Vitamin E Supplement, Vitamin A Supplement, Niacinamide, D-Calcium Pantothenate, Riboflavin, Vitamin D3 Supplement, Thiamine Mononitrate, Vitamin B12 Supplement, Pyridoxine Hydrochloride, Folic Acid), Taurine, Minerals (Zinc Proteinate, Iron Proteinate, Copper Proteinate, Manganese Proteinate, Sodium Selenite, Calcium Iodate), Mixed Tocopherols (Preservative), L-Carnitine, Rosemary Extract.

Guaranteed analysis (as fed, per manufacturer): Crude Protein (min) 21.5%, Crude Fat (min) 14%, Crude Fiber (max) 7.50%, Moisture (max) 10%, Calcium (min) 1.0%, Calcium (max) 1.5%, Phosphorus (min) 0.5%, Omega 6 Fatty Acids* (min) 3.0%, Omega 3 Fatty Acids* (min) 0.25%, Taurine* (min) 0.2% (*not recognized as an essential nutrient by the AAFCO Dog Food Nutritional Profile). Energy 3,587 kcal/kg calculated metabolizable energy (394 kcal/cup). AAFCO: Inception Chicken Recipe for dogs is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for growth, including growth of large size dogs (70 lbs. or more as an adult). Chicken Meal is the first ingredient.

Inception is Zignature's value tier dry food line, sold here in 4 lb and 27 lb bags priced under the brand's grain free Original recipes. Chicken meal leads the ingredient list, followed by oats, barley, and milo, three whole grains the maker groups together rather than reaching for corn, wheat, or brewer's rice. Chicken fat, preserved with mixed tocopherols, supplies most of the fat, and salmon oil is added further down the list for omega fatty acids. The manufacturer's page states the recipe is formulated to meet the AAFCO Dog Food Nutrient Profiles for growth, including growth of large size dogs, which is the puppy nutrient profile rather than the adult maintenance one. Taurine and L-carnitine are both listed among the ingredients. The maker's feeding chart runs from 0.25 to 0.75 cup a day for a dog under 10 lb up to 4.25 to 5 cups for a dog between 80 and 100 lb, split across two or more meals. Whatever food ends up in the bowl, a single ingredient freeze dried topper is a way to add interest without changing the diet, which is what Sniff and Shift makes in Malvern, Pennsylvania.

Consolidated from publicly available manufacturer information (link above), compiled Sep 18, 2026. Not tested or evaluated by Sniff and Shift. Not medical advice, verify on current packaging and consult your veterinarian.

Source: Zignature product page (zignature.com). Figures are the maker's published values; check the bag for the current label.

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