L'OE Show Main Show Day, L'OE Show 2026
Share
Independent attendee guide by Sniff & Shift, a vendor at the show.
When: Sunday, September 6, 2026, load-in 8:00 to 9:45 AM, show from 10:00 AM, awards at 4:00 PM, road reopens to traffic at 8:00 PM
Where: High Street, Pottstown
Address: 101 South St, Pottstown, PA 19464
Host: L'OE Show
This is the day everything else in the weekend points toward. Pre-registered Volkswagen Group show cars fill downtown Pottstown, alongside outdoor vendors, retail pop-ups, the special displays, a swap meet, and free spectator access. Vehicles load in through separate entry points based on vehicle type starting at 8:00 AM, the show floor opens at 10:00 AM, the Gewurtz Ketchup Awards run 4:00 to 5:00 PM, and High Street reopens to regular traffic at 8:00 PM.
This is also where you'll find our own booth, see Sniff & Shift at L'OE Show 2026 for exactly where to find us. For the full vendor list and the day's special car displays, see our vendor directory and special displays pages.
Open the interactive map for Sunday → · See the full weekend schedule
Sources: loeshow.com · loeshow.com/theshow. Last verified: August 31, 2026. Times and location can change, confirm with L'OE before you travel.
Sniff and Shift makes single-ingredient freeze-dried treats in Malvern, Pennsylvania, including cheddar cheese bites. See the full lineup in our freeze-dried treats collection.
