The Sniff and Shift App Is Coming: Car Culture for Dog People, This August
🚦 Update: the beta is live! Download the Sniff and Shift App beta on TestFlight — iPhone and Apple Watch, free.
We make treats for dogs who ride along. This August, we're shipping something new to go with them: the Sniff and Shift App — car culture for dog people, in your pocket, free on the App Store.
If you've used the free adventure tools on this site — the dog-friendly adventure map, the touchless car wash finder, the dog food comparison chart — the app is all of that, rebuilt for the road, plus a whole garage of things a website can't do.
What the app does that the site can't
A health dashboard for your co-pilot. Meals, water, walks, and pit stops on real instrument-cluster gauges. Calories and macros pull straight from the food comparison chart, goals scale to your dog's weight, and a daily health score keeps the picture honest (with a treat meter that enforces the vet's 10% rule — gently).
Sniffari walk tracking, on your wrist. Track walks into real rewards. On Apple Watch, a Sniffari is a genuine Health workout — heart rate, calories, activity rings — with optional walk reminders, too-hot-to-walk warnings grounded in the 7-second pavement test, and walked-too-far nudges sized to your dog.
HP you can actually spend. Everything earns Horsepower: walks, road trips, marking bag drop bins and dog parks for the pack. Tiers run from Daily Driver to Hypercar, and the rewards are real — treat discounts, free bags, even Modified Monthly boxes.
A community with a garage. The Pack leaderboard, a Journey Wall of shared routes and adventures, the Co-Pilot Spotlight where your dog gets famous, My Ride profiles for your cars, and Turf — a friendly, family-rated game of marking your territory, one bag drop bin at a time.
Be there on day one
The app is targeted for an August launch. Want launch-day alerts and early feature reveals? Join the Pit Crew — app news only, nothing else, and a little something for your co-pilot when we go live.