VICTOR Purpose Performance (Adult, Dry)
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Ingredients (verbatim, per manufacturer product page): Beef Meal, Grain Sorghum, Whole Grain Millet, Chicken Fat (preserved with mixed Tocopherols), Blood Meal Conventionally Dried, Chicken Meal, Pork Meal, Dehydrated Alfalfa Meal, Yeast Culture, Natural Flavor, Potassium Chloride, Carrot Powder, Tomato Pomace, Salt, Organic Dried Seaweed Meal, Taurine, Choline Chloride, Calcium Stearate, Zinc Methionine Complex, Glucosamine Hydrochloride, Vitamin E Supplement, DL-Methionine, Iron Amino Acid Complex, Hydrolyzed Yeast, Chondroitin Sulfate, Manganese Amino Acid Complex, Silicon Dioxide, L-Carnitine, Selenium Yeast, Brewers Dried Yeast, Copper Sulfate, Niacin Supplement, Vitamin B12 Supplement, Vitamin A Supplement, D-Calcium Pantothenate, Mono and Diglycerides of Fatty Acids, Thiamine Mononitrate, Biotin, Yucca Schidigera Extract, Calcium Carbonate, Riboflavin Supplement, Calcium Iodate, Pyridoxine Hydrochloride, Vitamin D3 Supplement, Tetrasodium Pyrophosphate, Rosemary Extract, Green Tea Extract, Spearmint Extract, Inulin, Lecithin, Folic Acid, Dried Bacillus coagulans Fermentation Product, Dried Bacillus subtilis Fermentation Product. Contains a source of live (viable), naturally occurring microorganisms.
Guaranteed analysis (as fed, per manufacturer): Crude Protein (min) 26.0%, Crude Fat (min) 18.0%, Crude Fiber (max) 3.80%, Moisture (max) 9.00% (further guarantees so marked on the label are *not recognized as essential nutrients by the AAFCO Dog Food Nutrient Profiles). Energy 3,756 kcal/kg calculated metabolizable energy (399 kcal/cup). AAFCO: VICTOR Performance for Dogs is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for Adult Maintenance (per manufacturer). Beef Meal is the first ingredient.
VICTOR Purpose Performance shares its first eight ingredients with the manufacturer's Classic Professional recipe, beef meal, grain sorghum, whole grain millet, chicken fat, blood meal, chicken meal, pork meal and dehydrated alfalfa meal, but Performance adds glucosamine hydrochloride and chondroitin sulfate as named joint support ingredients and carries an Adult Maintenance AAFCO statement rather than an All Life Stages one. The manufacturer positions the Purpose line for dogs with particular needs such as joint health, and this recipe is the joint focused formula in the line. It comes in 5 and 40 pound bags, the narrowest size range of any recipe in this slice. Dogs who lose interest in a rotation often take it again with a single ingredient freeze dried topper crumbled over the top.
Consolidated from publicly available manufacturer information (link above), compiled Sep 18, 2026. Not tested or evaluated by Sniff and Shift. Not medical advice, verify on current packaging and consult your veterinarian.
Questions about VICTOR Purpose Performance
What are the first ingredients in VICTOR Purpose Performance?
As listed on Victor's product page, the first ingredients are Beef Meal, Grain Sorghum, Whole Grain Millet, Chicken Fat (preserved with mixed Tocopherols), Blood Meal Conventionally Dried. The full list is on the spec sheet above.
How much protein and fat does VICTOR Purpose Performance have?
Victor publishes crude protein 26.0% (as-fed min) and crude fat 18.0% (as-fed min), with 3,756 kcal/kg (399 kcal/cup). These are the maker's published figures, not our measurements.
Does Victor publish an AAFCO statement for VICTOR Purpose Performance?
Victor states: VICTOR Performance for Dogs is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for Adult Maintenance (per manufacturer).
What kind of food is VICTOR Purpose Performance?
Victor lists it as dry kibble, adult dog food.
Where do these numbers come from?
Every figure on this page is transcribed from Victor's own product page, linked in the Source line above. Check the bag for the current label.
Source: Victor product page (victorpetfood.com). Figures are the maker's published values; check the bag for the current label.
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