Zignature Essence LIR Ocean Recipe (Puppy, Dry)
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Ingredients (verbatim, per manufacturer product page): Whitefish, Herring, Whitefish Meal, Herring Meal, Quinoa, Pumpkin, Sunflower Oil (preserved with mixed tocopherols), Natural Flavor, Salt, Potassium Chloride, Choline Chloride, Vitamins (Vitamin E Supplement, Vitamin A Supplement, Niacinamide, D-Calcium Pantothenate, Riboflavin, Thiamine Mononitrate, Vitamin B12 Supplement, Pyridoxine Hydrochloride, Folic Acid), Mixed Tocopherols (Preservative), Minerals (Zinc Proteinate, Iron Proteinate, Copper Proteinate, Manganese Proteinate, Sodium Selenite, Calcium Iodate), Taurine, Rosemary Extract.
Guaranteed analysis (as fed, per manufacturer): Crude Protein (min) 38.0%, Crude Fat (min) 24.5%, Crude Fiber (max) 3.0%, Moisture (max) 10.0%, Omega-6 Fatty Acids* (min) 9.0%, Omega-3 Fatty Acids* (min) 1.1%, Taurine* (min) 0.15% (*not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles). Energy 4,063 kcal/kg calculated metabolizable energy (447 kcal/cup). AAFCO: Essence LIR Ocean Recipe for dogs is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for growth, excluding growth of large size dogs (70 lbs. or more as an adult). Whitefish is the first ingredient.
Essence LIR is a limited ingredient line positioned above Zignature's Inception and Original tiers, and this Ocean recipe lists whitefish and herring, then whitefish meal and herring meal, ahead of quinoa and pumpkin as the carbohydrate sources rather than the oats, barley, and milo used in Inception. The guaranteed analysis lists a 38.0% minimum crude protein and 24.5% minimum crude fat, both markedly higher than the Inception Fish recipe's 20% protein and 14% fat, consistent with a limited ingredient recipe built around fewer, more concentrated animal ingredients. The AAFCO statement on the manufacturer's page reads for growth, excluding growth of large size dogs, the same puppy specific profile with a large breed exclusion carried by the Inception Pork recipe. Sunflower oil, preserved with mixed tocopherols, is the added fat. The maker's page states feeding suggestions run up to twice the adult amount by weight for a growing puppy. Sniff and Shift makes single ingredient freeze dried treats, which are treats rather than meals, and they pair with any complete diet on this list.
Consolidated from publicly available manufacturer information (link above), compiled Sep 18, 2026. Not tested or evaluated by Sniff and Shift. Not medical advice, verify on current packaging and consult your veterinarian.
Questions about Zignature Essence LIR Ocean Recipe
What are the first ingredients in Zignature Essence LIR Ocean Recipe?
As listed on Zignature's product page, the first ingredients are Whitefish, Herring, Whitefish Meal, Herring Meal, Quinoa. The full list is on the spec sheet above.
How much protein and fat does Zignature Essence LIR Ocean Recipe have?
Zignature publishes crude protein 38.0% (as-fed min) and crude fat 24.5% (as-fed min), with 4,063 kcal/kg (447 kcal/cup). These are the maker's published figures, not our measurements.
Does Zignature publish an AAFCO statement for Zignature Essence LIR Ocean Recipe?
Zignature states: Essence LIR Ocean Recipe for dogs is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for growth, excluding growth of large size dogs (70 lbs. or more as an adult). (per manufacturer)
What kind of food is Zignature Essence LIR Ocean Recipe?
Zignature lists it as dry kibble, puppy dog food.
Where do these numbers come from?
Every figure on this page is transcribed from Zignature's own product page, linked in the Source line above. Check the bag for the current label.
Source: Zignature product page (zignature.com). Figures are the maker's published values; check the bag for the current label.
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