Zignature Inception Fish Meal Recipe (Puppy, Dry)

Ingredients (verbatim, per manufacturer product page): Fish Meal, Oats, Barley, Milo, Canola Oil (Preserved with Mixed Tocopherols), Natural Flavor, Salt, Choline Chloride, Vitamins (Vitamin E Supplement, Vitamin A Supplement, Niacinamide, d-Calcium Pantothenate, Riboflavin, Vitamin D3 Supplement, Thiamine Mononitrate, Vitamin B12 Supplement, Pyridoxine Hydrochloride, Folic Acid), Potassium Chloride, Taurine, Minerals (Zinc Proteinate, Iron Proteinate, Copper Proteinate, Manganese Proteinate, Sodium Selenite, Calcium Iodate), Mixed Tocopherols (Preservative), L-Carnitine, Rosemary Extract.

Guaranteed analysis (as fed, per manufacturer): Crude Protein (min) 20%, Crude Fat (min) 14%, Crude Fiber (max) 7%, Moisture (max) 10%, Calcium (min) 1.0%, Calcium (max) 1.5%, Phosphorus (min) 0.8%, Omega 6 Fatty Acids* (min) 3.0%, Omega 3 Fatty Acids* (min) 1.0%, Taurine* (min) 0.2% (*not recognized as an essential nutrient by the AAFCO Dog Food Nutritional Profile). Energy 3,561 kcal/kg calculated metabolizable energy (391 kcal/cup). AAFCO: Inception Fish Recipe for dogs is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for growth, including growth of large size dogs (70 lbs. or more as an adult). Fish Meal is the first ingredient.

Fish meal is the first ingredient in this Inception line recipe, followed by the same three grain blend of oats, barley, and milo used across the line. Canola oil, preserved with mixed tocopherols, is the main added fat, positioned ahead of natural flavor on the ingredient list. The manufacturer's guaranteed analysis lists a higher omega 3 minimum than the Inception Chicken recipe, 1.0% against 0.25%, consistent with a fish based formula. Like the rest of the Inception dry line, the maker's page states this recipe is formulated to meet the AAFCO Dog Food Nutrient Profiles for growth, including growth of large size dogs, the puppy nutrient profile. It is sold in 4 lb and 27 lb bags. The feeding chart on the manufacturer's page runs from 0.25 to 0.75 cup for a dog 10 lb or under up to 4.25 to 5 cups for a dog between 80 and 100 lb, fed as the sole diet or split with wet food per the maker's combination chart. Dogs who lose interest in a rotation often take it again with a single ingredient freeze dried topper crumbled over the top.

Consolidated from publicly available manufacturer information (link above), compiled Sep 18, 2026. Not tested or evaluated by Sniff and Shift. Not medical advice, verify on current packaging and consult your veterinarian.

Source: Zignature product page (zignature.com). Figures are the maker's published values; check the bag for the current label.

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