Zignature Inception Fish Recipe (All Life Stages, Wet)
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Ingredients (verbatim, per manufacturer product page): Ocean Whitefish, Fish Broth, Barley, Sunflower Oil, Natural Fish Flavor, Agar-Agar, Potassium Chloride, Salt, Vitamins (Vitamin E Supplement, Thiamine Mononitrate, Niacin Supplement, D-Calcium Pantothenate, Vitamin A Supplement, Riboflavin Supplement, Vitamin B12, Pyridoxine Hydrochloride, Folic Acid), Minerals (Iron Proteinate, Zinc Proteinate, Manganese Proteinate, Copper Proteinate, Sodium Selenite, Ethylenediamine Dihydriodide), Taurine, Choline Chloride.
Guaranteed analysis (as fed, per manufacturer): Crude Protein (min) 6.0%, Crude Fat (min) 4.0%, Crude Fiber (max) 2.0%, Moisture (max) 78% (*not recognized as an essential nutrient by the AAFCO Dog Food Nutritional Profile). Energy 944 kcal/kg calculated metabolizable energy (347 kcal/can). AAFCO: Zignature Inception Fish Recipe for dogs is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for All Life Stages, including the growth of large size dogs (70 lbs. or more as an adult). Ocean Whitefish is the first ingredient.
Ocean whitefish, named as such rather than as a generic fish meal, is the first ingredient in this canned Inception recipe, followed by fish broth and barley. Sunflower oil is the added fat source, and the guaranteed analysis lists a 4.0% minimum crude fat against a 6.0% minimum crude protein, a lower protein floor than the canned Inception Chicken recipe. The manufacturer's page states this recipe meets the AAFCO Dog Food Nutrient Profiles for all life stages, including the growth of large size dogs, the same broad adequacy statement carried by the canned Chicken recipe in this line. The maker's combination chart lists how much dry Inception Fish kibble to remove per half can when a household feeds the two together, for owners who mix wet and dry within the same protein line. Feeding amounts on the page are given by size category, from a toy breed up to a giant breed dog, rather than a straight weight table. Whatever food ends up in the bowl, a single ingredient freeze dried topper is a way to add interest without changing the diet, which is what Sniff and Shift makes in Malvern, Pennsylvania.
Consolidated from publicly available manufacturer information (link above), compiled Sep 18, 2026. Not tested or evaluated by Sniff and Shift. Not medical advice, verify on current packaging and consult your veterinarian.
Questions about Zignature Inception Fish Recipe
What are the first ingredients in Zignature Inception Fish Recipe?
As listed on Zignature's product page, the first ingredients are Ocean Whitefish, Fish Broth, Barley, Sunflower Oil, Natural Fish Flavor. The full list is on the spec sheet above.
How much protein and fat does Zignature Inception Fish Recipe have?
Zignature publishes crude protein 6.0% (as-fed min) and crude fat 4.0% (as-fed min), with 944 kcal/kg (347 kcal/can). These are the maker's published figures, not our measurements.
Does Zignature publish an AAFCO statement for Zignature Inception Fish Recipe?
Zignature states: Zignature Inception Fish Recipe for dogs is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for All Life Stages, including the growth of large size dogs (70 lbs. or more as an adult). (per manufacturer)
What kind of food is Zignature Inception Fish Recipe?
Zignature lists it as wet/canned, all life stages dog food.
Where do these numbers come from?
Every figure on this page is transcribed from Zignature's own product page, linked in the Source line above. Check the bag for the current label.
Source: Zignature product page (zignature.com). Figures are the maker's published values; check the bag for the current label.
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