UroTuning at L'OE Show 2026
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Independent attendee guide by Sniff & Shift, a vendor at the show. Not affiliated with UroTuning.
UroTuning is a Florida-based online retailer of OEM and performance parts for VW, Audi, BMW, Mercedes, MINI and Porsche. It's been enthusiast-owned since 2008 by Justin Welty, who also founded VWFixx.com back in 1997 and has run the FixxFest car show in central Florida for 20 years, so the company's roots go deeper into the scene than a typical parts retailer.
What's verified for L'OE 2026
UroTuning is listed as an official 2026 L'OE Show sponsor on its own events page, and L'OE's official schedule lists UroTuning as host of the Cars and Coffee meetup, Saturday, September 5, 10:00 AM, 12:00 PM at Norco Fire Co. On the vendor map, UroTuning shares a large 90×30 ft booth with AWE Tuning.
Where to find them
Why it's worth the stop
Between the Saturday Cars and Coffee, the sponsorship, and the founder's two-decade history running his own regional car show, UroTuning is one of the more established, community-rooted names at L'OE, not just a parts catalog with a tent.
See also: the full vendor directory and the weekend schedule.
Sources: urotuning.com/events · loeshow.com/schedule. Last verified: August 31, 2026.
Sniff and Shift makes single-ingredient freeze-dried treats in Malvern, Pennsylvania, including cheddar cheese bites. See the full lineup in our freeze-dried treats collection.
