Reading a Dog Food Label: What the Numbers Mean

The guaranteed analysis on a dog food bag looks like a wall of percentages. It is actually a quick read once you know the shape of it: protein and fat are listed as minimums, fiber and moisture as maximums, and calories usually per cup. Higher moisture means fewer nutrients per gram; higher protein is not automatically better for every dog.

The Sniff and Shift App does the math for you. Log a meal from our Dog Food Comparison chart and the calories and macros fill in automatically, tracked against your dog's weight goal on a car-gauge dashboard. It is a tracking aid, not medical advice, but it makes the label legible. And when you want a clean, honest option, our single-ingredient treats keep the ingredient list to exactly one thing.

The Sniff and Shift App launches this August. join the pit crew for launch-day alerts, and stock up on single-ingredient treats for the co-pilot in the meantime.