Treats for lick mats: what crumbles and what spreads
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A lick mat holds treats that do not come in traditional forms. Some break into small pieces; others hold firm and need grinding or gumming. Single-ingredient freeze-dried treats work both ways, depending on which one you choose and how you prepare it.
What crumbles on a mat
Freeze-dried beef liver at $20.00 or $25.00 crumbles on contact. Spread it across a lick mat, let it sit, and it breaks into smaller pieces under your dog's tongue. This works on any mat: the SodaPup Sky eMat at $16.99 in light blue has a raised cloud pattern, or the Zombie eMat at $15.99 or $16.99 depending on color has a skull pattern. Both hold peanut butter, yogurt, or freeze-dried pieces across the texture.
Sardine heads at $15.00 crumble under chewing. Their small, crunchy pieces stick to a mat and disappear as your dog works through the pattern. This gives longer engagement than crumbly liver because each piece needs gumming.
What holds firm
Freeze-dried beef tripe at $20.00 or $25.00 does not crumble; it grinds slowly . Grind a piece on a mortar and pestle if you want finer texture, or toss the pieces whole across a mat and let your dog work them out like kibble.
Freeze-dried whole sardines at $20.00 or $25.00 stay intact. Break them in half to fit a mat's pattern, then let your dog chew them into smaller pieces as she licks. This creates sustained engagement because the pieces do not disappear instantly.
Freeze-dried raw shrimp at $20.00 hold their curl. They sit firm on a mat and offer crunch without crumbling, so engagement lasts longer than with crumbly liver.
Freezing changes everything
Spread your chosen treat across a lick mat, then freeze it for two to four hours. Frozen treats take longer to work loose, so mealtime engagement stretches from five minutes to fifteen. The Sky eMat and Zombie eMat both go in the freezer and the dishwasher, so prep is as simple as spread and chill.
In the Treats aisle
Freeze-Dried Beef Liver Dog Treats: Single Ingredient, 3 ounces for $20.00 or 6 ounces for $25.00. Crumbles on the mat.
Freeze-Dried Tripe Dog Treats: Raw, Single Ingredient, 2 ounces for $20.00 or 4 ounces for $25.00. Grinds slowly.
Freeze-Dried Whole Sardines: Fish Treats for Dogs & Cats, 3 ounces for $20.00 or 6 ounces for $25.00. Breaks into chunks.
Freeze-Dried Sardine Heads: Crunchy Fish Treats for Dogs & Cats, one size at $15.00. Pre-sized for any mat.
Freeze-Dried Shrimp Treats for Dogs & Cats: Single Ingredient, one size at $20.00. Holds firm when frozen.
SodaPup mats
The Sky eMat is 8 inches square, light blue, and costs $16.99. The pattern spreads treats across a large surface. The Zombie eMat is also 8 inches square and costs $15.99 in black or $16.99 in orange. Both are made from TPE, clean in the dishwasher, and can be frozen. SodaPup makes them and sells them through Shopify Collective.
How it ships
SodaPup products are sold through Shopify Collective and shipped to you directly by SodaPup in Longmont, Colorado, usually within one business day, with their own tracking. Not made or shipped by Sniff and Shift. Our freeze-dried treats are made in Malvern, Pennsylvania and ship separately from us.
Questions
How long will one treat last on a mat?
An unfrozen treat lasts five to ten minutes. Frozen, the same treat lasts fifteen to twenty minutes because your dog has to wait for warmth to soften and release the pieces.
Which treat is best for a beginner?
Beef liver crumbles most easily, so it teaches your dog how a lick mat works. Once they understand the game, rotate to firmer treats like sardines or shrimp for longer engagement.
Can I layer treats on a mat?
Yes. Spread liver crumbles across the mat, then add sardine heads in the grooves, then freeze the whole thing. Your dog has to work through multiple textures to access all the pieces.
Do I need peanut butter?
No. Freeze-dried treats work alone on any mat. If you want peanut butter, use it as a base, then sprinkle freeze-dried pieces on top before freezing.
Which mat holds the most treat?
Both the Sky eMat and Zombie eMat are the same size at 8 inches square. The pattern is raised on both, so they hold similar amounts. Choose the color you prefer.
Explore more treats by protein and life stage at /pages/explore.
