24 Days of Shiftmas: The Story Behind Our Holiday Countdown Tradition
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Some brands do an advent calendar. We do 24 Days of Shiftmas a December-long holiday cruise with Ella in the driver's seat, counting down to Christmas one treat, one ride, and one cozy moment at a time. What started as a fun idea became one of our favorite traditions, and it's really about the same thing everything we do is about: the ride and the community that comes along for it.
What Is 24 Days of Shiftmas?
From December 1st through the 24th, we share a daily dose of holiday cheer Ella cruising, treat drops, cozy scenes, and countdown vibes. Think of it as a canine advent calendar with a car-culture twist. Each day is a small celebration of the season and a thank-you to the community that made our year.
Why We Love a Holiday Countdown
Countdowns build anticipation and make the season feel intentional. For us, Shiftmas is a way to slow down, appreciate the miles behind us, and share a little joy every single day. Dogs thrive on routine and attention, so a daily holiday ritual is a gift for them too.
Build Your Own Dog Advent Tradition
Want to create a Shiftmas-style countdown for your own co-pilot? Here's how to do it safely and simply.
1. Pick a Daily Ritual
It doesn't have to be a treat every day. Alternate with a new toy, an extra walk, a puzzle game, or a cozy movie night. Variety keeps it special and the calories in check.
2. Choose Healthy Treats
When you do include a treat, keep it simple and dog-safe. Single-ingredient freeze-dried treats like our beef liver or a festive Pup-Ornaut are perfect for a daily countdown and easy to portion small.
3. Mind the 10% Rule
A 24-day treat streak adds up. Keep daily treats to about 10% of your dog's calories and shrink regular meals slightly if needed. Our feeding guide helps.
4. Keep Hazards Away
Skip chocolate advent calendars near dogs, secure the tree, and keep tinsel and ornaments out of reach. The ASPCA has a full holiday hazard list.
Make It a Family Affair
The best part of Shiftmas is sharing it. Get the whole household involved, take photos, and make it a memory. Your dog won't remember the gifts but they'll feel the extra love all month long.
Frequently Asked Questions
Can I give my dog a treat every day for 24 days?
Yes, if you keep portions small and count them toward the daily 10% treat guideline. Mix in non-food rewards to balance it out.
Are dog advent calendars safe?
Dog-specific ones can be just check the ingredients. Never let a dog access a human chocolate advent calendar.
What treats work best for a countdown?
Single-ingredient, easy-to-portion treats like freeze-dried beef liver, plus the occasional special Pup-Ornaut.
What if my dog is on a diet?
Lean on non-food rewards toys, walks, and play and use tiny treat portions. Ask your vet if unsure.
Cruise Into the Holidays With Us
Shiftmas is our love letter to the season and to this community every mile, every moment, and everyone who cruised along with us. Want to start your own countdown? Build a treat stash from the dog collection, add a festive Pup-Ornaut, or make it easy with a Modified Monthly box. Let's roll into the holidays together.