Nom Nom Beef Mash Recipe (All Life Stages, Fresh)

Ingredients (verbatim, per manufacturer product page): Ground Beef, Russet Potatoes, Eggs, Carrots, Peas, Water Sufficient for Processing, Dicalcium Phosphate, Potassium Chloride, Salt, Citric Acid, Natural Flavor, Vinegar, Calcium Carbonate, Taurine, Fish Oil, Sunflower Oil, Dimagnesium Phosphate, Zinc Gluconate, Iron Amino Acid Chelate, Vitamin E Supplement, Potassium Iodide, Vitamin B12 Supplement, Copper Gluconate, Manganese Gluconate, Selenium Amino Acid Chelate, Niacin (Vitamin B3), Thiamine Mononitrate (Vitamin B1), Pyridoxine Hydrochloride (Vitamin B6), Riboflavin (Vitamin B2), Folic Acid, Vitamin A Supplement, Cholecalciferol (Source of Vitamin D3), Pantothenic Acid (Calcium-D-Pantothenate).

Guaranteed analysis (as fed, per manufacturer): Crude Protein (min) 8.0%, Crude Fat (min) 5.0%, Crude Fiber (max) 4.0%, Moisture (max) 77.0%, Total Carbohydrate (max, calculated) 8%, Energy 201 kcal/cup (1 cup = 168 g) (per manufacturer). AAFCO: Nom Nom Beef Mash is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for All Life Stages including growth of large size dogs (70 lb. or more as an adult) (per manufacturer). Ground Beef is the first ingredient.

Nom Nom Beef Mash is a refrigerated, gently cooked meal sold by the cup rather than by the bag, with the manufacturer publishing a full nutrition facts panel scaled to an 8 ounce measuring cup of 168 grams. Ground beef is the first ingredient by pre cooking weight, followed by russet potatoes, eggs, carrots and peas, so beef and egg protein outweigh the potato starch in the recipe. Nom Nom formulates the recipe for all life stages, including the growth of large breed dogs 70 pounds or more as adults. The manufacturer publishes a full feeding chart by body weight, from three quarters of a cup a day for a 5 pound dog up to five and a quarter cups for an 80 pound dog, and recommends transitioning a dog onto the food over roughly a week. Nom Nom sells the recipe in store at retailers including Chewy, PetSmart and Amazon, or through its own portioned subscription. Whatever food ends up in the bowl, a single ingredient freeze dried topper is a way to add interest without changing the diet, which is what Sniff and Shift makes in Malvern, Pennsylvania.

Consolidated from publicly available manufacturer information (link above), compiled Sep 17, 2026. Not tested or evaluated by Sniff and Shift. Not medical advice, verify on current packaging and consult your veterinarian.

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