Purina Pro Plan Adult 7+ Bright Mind Beef & Brown Rice Entrée (Senior, Wet)
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Ingredients (verbatim, per manufacturer product page): Water, beef, wheat gluten, liver, brown rice, meat by-products, corn starch-modified, vegetable oil (source of medium-chain triglycerides), tricalcium phosphate, artificial and natural flavors, soy flour, salt, MINERALS [potassium chloride, zinc sulfate, ferrous sulfate, copper sulfate, manganese sulfate, potassium iodide, sodium selenite], VITAMINS [Vitamin E supplement, niacin (Vitamin B-3), thiamine mononitrate (Vitamin B-1), calcium pantothenate (Vitamin B-5), pyridoxine hydrochloride (Vitamin B-6), Vitamin B-12 supplement, riboflavin supplement (Vitamin B-2), Vitamin A supplement, folic acid (Vitamin B-9), Vitamin D-3 supplement, biotin (Vitamin B-7)], choline chloride.
Guaranteed analysis (as fed, per manufacturer): Crude Protein (min) 12.0%, Crude Fat (min) 3.0%, Crude Fiber (max) 1.50%, Moisture (max) 75.0%. Energy 1,075 kcal/kg calculated metabolizable energy (304 kcal/tub). AAFCO: Pro Plan Adult 7+ Bright Mind Beef & Brown Rice Entrée is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for maintenance of adult dogs (per manufacturer). Water is the first ingredient.
This wet entree is sold in a 10 oz tub rather than a can, and is formulated for dogs age 7 and older as part of Purina's Bright Mind platform. By pre-cook weight, its first five ingredients are water, beef, wheat gluten, liver and brown rice, with a vegetable oil described on the label as a source of medium-chain triglycerides appearing further down the list; that oil is the ingredient tied to Purina's own research on senior cognitive support, though the label itself only makes the standard AAFCO maintenance claim rather than any cognitive claim on the nutrition panel. The manufacturer's feeding instructions call for one 10 oz tub per 10 to 12.5 lb of body weight daily, divided into two or more meals, or a partial tub combined with dry Pro Plan Adult 7+ Bright Mind formula. Dogs who lose interest in a rotation often take it again with a single ingredient freeze dried topper crumbled over the top.
Consolidated from publicly available manufacturer information (link above), compiled Sep 17, 2026. Not tested or evaluated by Sniff and Shift. Not medical advice, verify on current packaging and consult your veterinarian.
Questions about Purina Pro Plan Adult 7+ Bright Mind Beef & Brown Rice Entrée
What are the first ingredients in Purina Pro Plan Adult 7+ Bright Mind Beef & Brown Rice Entrée?
As listed on Purina Pro Plan's product page, the first ingredients are Water, beef, wheat gluten, liver, brown rice. The full list is on the spec sheet above.
How much protein and fat does Purina Pro Plan Adult 7+ Bright Mind Beef & Brown Rice Entrée have?
Purina Pro Plan publishes crude protein 12.0% (as-fed min) and crude fat 3.0% (as-fed min), with 1,075 kcal/kg (304 kcal/tub). These are the maker's published figures, not our measurements.
Does Purina Pro Plan publish an AAFCO statement for Purina Pro Plan Adult 7+ Bright Mind Beef & Brown Rice Entrée?
Purina Pro Plan states: Pro Plan Adult 7+ Bright Mind Beef & Brown Rice Entrée is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for maintenance of adult dogs (per manufacturer)
What kind of food is Purina Pro Plan Adult 7+ Bright Mind Beef & Brown Rice Entrée?
Purina Pro Plan lists it as wet/canned, senior dog food.
Where do these numbers come from?
Every figure on this page is transcribed from Purina Pro Plan's own product page, linked in the Source line above. Check the bag for the current label.
Source: Purina Pro Plan product page (purina.com), and the maker's supporting page. Figures are the maker's published values; check the bag for the current label.
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