Wholesomes Adult Beef Meal & Rice (Adult, Dry)
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Ingredients (verbatim, per manufacturer product page, including the maker's lower case rendering of two vitamin names): Beef Meal, Rice, Peas, Pea Protein, Chicken Fat (Preserved with Mixed Tocopherols), Pea Starch, Flaxseed, Dried Yeast, Dried Beet Pulp, Potassium Chloride, Choline Chloride, Dicalcium Phosphate, DL-Methionine, Vitamins (Vitamin E Supplement, Niacin, Calcium pantothenate, Vitamin A Supplement, Riboflavin Supplement, Thiamine mononitrate, Pyridoxine Hydrochloride, Biotin, Vitamin B12 Supplement, Vitamin D3 Supplement, Folic Acid), Minerals (Zinc Sulfate, Ferrous Sulfate, Copper Sulfate, Manganese Sulfate, Zinc Proteinate, Copper Proteinate, Manganese Proteinate, Sodium Selenite, Calcium Iodate), Rosemary Extract.
Guaranteed analysis (as fed, per manufacturer): Crude Protein (min) 24.0%, Crude Fat (min) 14.0%, Crude Fiber (max) 5.0%, Moisture (max) 10.0%, Omega-6 Fatty Acids (min) 2.0%, Omega-3 Fatty Acids (min) 0.4%. The maker footnotes the omega fatty acids as not recognised as essential nutrients by the AAFCO Dog Food Nutrient Profiles. This recipe publishes no taurine guarantee. Energy 3,400 kcal/kg calculated metabolizable energy (347 kcal/cup). Beef Meal is the first ingredient.
Beef meal leads and chicken fat is fifth, so this is a beef recipe with a poultry fat, not a single species one. The structural point worth noticing is pea protein at position four, which is unusually high placement for a plant protein concentrate: it contributes to the 24.0% crude protein figure without adding meat, so the headline protein number here is not built from beef alone in the way the chicken and rice recipe's is from chicken. Pea starch follows at six, so peas appear three ways in total. Only one rice fraction is used, plain rice second, where the chicken and lamb versions of this recipe each use two or three. Calories match the chicken recipe exactly at 3,400 per kilogram and 347 per cup. No formal AAFCO substantiation statement appears on this page, only the maker's 100% complete and balanced claim. Whatever food ends up in the bowl, a single ingredient freeze dried topper is a way to add interest without changing the diet, which is what Sniff and Shift makes in Malvern, Pennsylvania.
Consolidated from publicly available manufacturer information (link below), compiled Nov 2, 2026. Not tested or evaluated by Sniff and Shift. Not medical advice, verify on current packaging and consult your veterinarian.
Questions about Wholesomes Beef Meal & Rice Recipe
What are the first ingredients?
As listed on the Wholesomes product page, the first ingredients are Beef Meal, Rice, Peas, Pea Protein, Chicken Fat. The full list is on the spec sheet above.
Is beef the only animal protein?
Beef meal is the only animal protein, but chicken fat is fifth, so poultry is present as a fat source. Pea protein at fourth is a plant protein concentrate.
How much protein and fat does it have?
Wholesomes publishes crude protein 24.0% (as-fed min) and crude fat 14.0% (as-fed min), with 3,400 kcal/kg (347 kcal/cup). These are the maker's published figures, not our measurements.
Does Wholesomes publish an AAFCO statement for it?
Not on the product page. The page states only that it supplies a 100% complete and balanced diet, which is a completeness claim rather than the formal AAFCO substantiation statement. Check the bag.
Where do these numbers come from?
Every figure on this page is transcribed from Wholesomes's own product page, linked in the Source line below. Check the bag for the current label.
Source: Wholesomes product page (wholesomespetfood.com). Figures are the maker's published values; check the bag for the current label.
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