12 Days of Sniffmas: How the Advent Calendar Works
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We get more questions about the advent calendar than about any other freeze-dried treat we sell, mostly some version of "wait, how does that actually work." The listing title says it plainly: 12 Days of Sniffmas Dog Treat Advent Calendar. Twelve days, one calendar, treats behind each one.

How the calendar works
The name tells you what you need to know before you buy it. It is a twelve-day countdown, built around our freeze-dried treats, sold as one product under the name 12 Days of Sniffmas.
We are not going to guess at what is behind each numbered door beyond what the listing itself says, since we would rather you open it and be surprised than read a made-up list here first. What we can say is that it is treats, twelve of them, in one calendar.
If the product page notes anything about ordering ahead of the season, that note lives on the listing itself. We are keeping this page to what we can back up, which is the name and the count.
A lot of the advent calendars we have seen for dogs are built around a mix of toys and treats, which makes sense for some households and less sense for others. Ours is treats only, which is a smaller promise but one we can keep without adding anything we cannot confirm.
We built it the same way we build everything else in the kitchen: one product, described plainly, with the details on the page instead of scattered across a dozen photos. If a question is not answered by the listing, we would rather say so than guess at an answer here.
What to bring
The calendar pairs well with the rest of what is already in your cabinet. We are not suggesting you need anything else, just noting what goes alongside it if you are building out the season.
- 12 Days of Sniffmas Dog Treat Advent Calendar, the twelve-day countdown itself.
- Freeze-Dried Cheddar Cheese Dog Treats, single ingredient and freeze-dried in small batches, for the days between calendar openings.
- Freeze-Dried Beef Liver Dog Treats: Single Ingredient, our other everyday option.
None of these need any prep beyond opening the bag. That has always been the point of freeze-dried in small batches, one ingredient at a time, nothing to cook or measure out.
We keep the everyday bags in the same cabinet as the calendar itself, so there is never a day where the countdown runs out and the cabinet is empty behind it. That is really the whole trick to pairing the two.
Pairing it with other treats
Ella gets the calendar alongside her regular rotation, not instead of it. Twelve days is not the whole month, so the rest of December still runs on the same bags we buy year round.
Some households use the calendar as the only treat for the twelve days it covers. Others, like ours, treat it as an extra, something on top of what the dog already gets. Either way works, since it is just a count of days, not a rule about what else can happen around it.
We have also seen it used as a gift for a dog who already has everything, since it is one purchase that covers twelve separate moments instead of one.

From the shop
- 12 Days of Sniffmas Dog Treat Advent Calendar
- Freeze-Dried Cheddar Cheese Dog Treats
- Build Your Own Dog Gift Box
- Modified Monthly: Dog and Cat Treat Subscription Box

The whole Christmas treat collection is worth a look if the calendar is the first thing you are buying for the season and you want to see what else is there.
Questions
What is actually inside the advent calendar?
We are sticking to what the listing states: it is a twelve-day dog treat advent calendar. For the specifics behind each door, the product page is the source, not this page.
Is there a note about ordering ahead of the season?
If the product listing includes one, it will be on that page. We have not added anything here that is not already stated there.
Can I give the calendar alongside regular treats?
Yes. We do exactly that with Ella. The calendar covers twelve days on its own, and her usual bags of cheddar bites and beef liver keep running the rest of the month.
Is the calendar a good option as a gift?
We think so, mostly because it is one purchase that covers twelve separate days instead of a single moment. A dog gift box or the subscription box work well alongside it if you are shopping for a household with more than one dog.
Twelve days is a short window in the middle of a long season, and we would rather get the description right than pad it out with anything we cannot back up from the listing itself. That is the whole approach behind this page.
For more of what we get into between calendars and car shows, visit /pages/explore.


